New Life founders

I founded New Life with support from my sister Bonny, with a simple mission. We want to eradicate feelings of failure associated with birth and parenting and positively impact perinatal mental health in the UK.

Bonny is a senior midwife at Southmead Hospital in Bristol. Before establishing New Life, I studied Psychology (with a particular interest in mental health and child development) and worked in conference and event management.

My passion is providing people with the knowledge, tools and professional and social support to start their new life as a parent with confidence. I have worked with a team of health professionals to develop the courses New Life offers and have a team of dedicated NHS midwives and professionals teaching for me.

I am a certified first aid instructor with the following qualifications:

  • Bsc (Hons) Psychology
  • First Aid Instructor and Assessor (adult and paediatric)
  • FAQ Level 3 First Aid at Work
  • AED instructor.
  • 12-Hour Paediatric First Aid

Alongside New Life, I am a member of the ASSIST and ASSIST II Study Team at North Bristol NHS Trust, exploring the feasibility of a new device for assisted birth. The studies are exploring the safety and clinical impact of the Odon device for women and their babies, as well as the medical professionals using the instrument to help women in labour. A number of papers have been published from this research:

O’Brien, S., Hotton, E.J., Lenguerrand, E. et al. The ASSIST Study – The BD Odon Device for assisted vaginal birth: a safety and feasibility study. Trials 20, 159 (2019).

Hotton EJ, Alvarez M, Lenguerrand E, Wade J, Blencowe NS, Draycott TJ, Crofts JF; ASSIST II Study Group. The Odon Device™ for assisted vaginal birth: a feasibility study to investigate safety and efficacy-The ASSIST II study. Pilot Feasibility Stud. 2021 Mar 19;7(1):72. doi: 10.1186/s40814-021-00814-2. PMID: 33741082; PMCID: PMC7977305.

Hotton, E.J., Lenguerrand, E., Alvarez, M., O’Brien, S., Draycott, T.J., Crofts, J.F., Arulkumaran, S., Bale, N., Blencowe, N.S., Draycott, T.J. and Exell, L., 2021. Outcomes of the novel Odon Device in indicated operative vaginal birth. American Journal of Obstetrics and Gynecology224(6), pp.607-e1.

Hotton EJ, Blencowe NS, Lenguerrand E, Draycott TJ, Crofts JF, Wade J. Women’s experiences of the Odon Device to assist vaginal birth and participation in intrapartum research: a qualitative study in a maternity unit in the Southwest of England. BMJ Open. 2021 Dec 15;11(12):e057023. doi: 10.1136/bmjopen-2021-057023. PMID: 34911726; PMCID: PMC8679107.

New Life Classes

Working with a number of local doctors, midwives and healthcare specialists we developed a comprehensive, evidence-based antenatal course and hired local, registered midwives to teach for us. Our course is practical, realistic and will help you, as first-time parents, to approach birth, feeding and parenting with confidence, by giving you the tools, social and professional support to cope, even if things don’t go quite to plan.

New Life Style is the next step in our journey. We’ve built a shop of high-quality products that support you through pregnancy and the early days with your babies – and are constantly on the look out for more products that we know you’ll love. Education and wellbeing are at the heart of what we do!

Why choose us?

Our vision

To eradicate feelings of failure and positively influence perinatal mental health in the UK.

Our values


Building strong networks of friends and like-minded professionals is at the heart of what we do.


Ultimately our core function is to educate new parents. We believe education is the best tool for helping people improve their lives, by providing more choice and control. New Life is a place of opportunity, where we encourage our midwives to share their passion and expertise. It provides a strong foundation of learning, encouraging our community to share information and learn from each other.


Our vision is to eradicate feelings of failure and positively influence postnatal depression rates in the UK. Our practical, open and friendly approach gives parents the tools they need to approach birth and parenting with confidence, encouraging discussion, improving knowledge and reducing fear of the unknown.


We want to be a leading light in the provision of perinatal classes in the UK, helping parents and midwives alike to reach their full potential. We are flexible, solutions-focused and act decisively on feedback we receive, striving to continually improve ourselves and what we do.


We do not consider the circumstances in which parents join us to be a barrier to being able to support them and positively impact their birth and parenting journey. We welcome diversity, and no-one is excluded because of their individual choices or beliefs. Each person we work with is treated with respect and valued.


We are committed to helping build stronger families, encouraging new parents to communicate more openly and effectively on a range of topics that will help give them the best start with their new baby.


Everyone has their own story and we recognise there is no one-size fits all approach to birth or parenting. We get to know our customers and staff as individuals, meeting them where they are and equipping them to face their individual situations with compassion and understanding.