New Life founders

I founded New Life with my sister Bonny, with a simple mission. We want to eradicate feelings of failure associated with birth and parenting and reduce postnatal depression rates in the UK.

Bonny & I have very different career backgrounds. Bonny is a midwife and has three girls, including twins – which you might well argue is a full-time job in itself! I used to organise events, everything from conferences to awards and trade shows, in the UK and internationally. We pooled our different skill sets to build the business.

New Life Classes

Working with a number of local doctors, midwives and healthcare specialists we developed a comprehensive, evidence-based antenatal course and hired local, registered midwives to teach for us. Our course is practical, realistic and will help you, as first-time parents, to approach birth, feeding and parenting with confidence, by giving you the tools, social and professional support to cope, even if things don’t go quite to plan.

New Life Style

newlife.style is the next step in our journey. We’ve built a shop of high-quality products that support you through pregnancy and the early days with your babies – and are constantly on the look out for more products that we know you’ll love. Education and wellbeing are at the heart of what we do!

Why choose us?

Our vision

To eradicate feelings of failure and positively influence postnatal depression rates in the UK.

Our values

Network

Building strong networks of friends and like-minded professionals is at the heart of what we do.

Education

Ultimately our core function is to educate new parents. We believe education is the best tool for helping people improve their lives, by providing more choice and control. New Life is a place of opportunity, where we encourage our midwives to share their passion and expertise. It provides a strong foundation of learning, encouraging our community to share information and learn from each other.

Wellbeing

Our vision is to eradicate feelings of failure and positively influence postnatal depression rates in the UK. Our practical, open and friendly approach gives parents the tools they need to approach birth and parenting with confidence, encouraging discussion, improving knowledge and reducing fear of the unknown.

Leadership

We want to be a leading light in the provision of perinatal classes in the UK, helping parents and midwives alike to reach their full potential. We are flexible, solutions-focused and act decisively on feedback we receive, striving to continually improve ourselves and what we do.

Inclusivity

We do not consider the circumstances in which parents join us to be a barrier to being able to support them and positively impact their birth and parenting journey. We welcome diversity, and no-one is excluded because of their individual choices or beliefs. Each person we work with is treated with respect and valued.

Family

We are committed to helping build stronger families, encouraging new parents to communicate more openly and effectively on a range of topics that will help give them the best start with their new baby.

Empathy

Everyone has their own story and we recognise there is no one-size fits all approach to birth or parenting. We get to know our customers and staff as individuals, meeting them where they are and equipping them to face their individual situations with compassion and understanding.