
helping parents thrive through the transition to parenthood
Most parents prepare for labour and birth. But few prepare as fully for the emotional, physical, lifestyle, and brain changes that begin in pregnancy and continue to shape the early years of parenthood.
becoming a parent changes everything
Body and energy: Your body feels different — your energy shifts as you grow, adjust, and respond to your baby’s needs.
Priorities: You feel the push and pull between your old life and your new responsibilities — trying to meet everyone’s needs, including your own.
Brain and emotions: Your brain rewires to help you bond with your baby — and emotions can feel stronger or harder to steady.
Connection: You may feel lonely at times or wish it were easier to find friends who truly understand.
Confidence: You might second-guess yourself, wondering if you’re doing things “right” or if you’re a good enough parent.
Mental load: The daily decisions and invisible to-do list can feel heavy — and the pressure to keep up is exhausting.












Every parent’s journey looks different, but you don’t have to figure it out alone.
At New Life, we help you understand what’s happening beneath the surface — so you can care for yourself as you care for your baby, and move through early parenthood with more calm, confidence, and connection.
Whether you’re preparing to welcome your baby or already finding your rhythm, life looks and feels different now.
Identity: Parenthood can blur the line between who you are and who you’re becoming.


Relationships: Your relationships evolve as you adjust to new roles, routines, and expectations.


free 'calm in the chaos' guide


Get your free copy of Calm in the Chaos: 5 Science-Backed Tools to Handle Parenting Stress and discover:
How your parenting brain really works.
Simple ways to reset stress and boost confidence.
How to strengthen your bond with your baby.
When you grab the guide, you’ll also join my newsletter, The New Life Pause — fortnightly tips to help you feel calmer, more confident, and connected in family life. You can unsubscribe anytime.




free new life masterclass
Discover how your brain and body prepare you for parenthood, how your baby’s brain develops, and simple ways to look after yourself while you get ready to care for them.
support for every stage of parenthood
free new life masterclass
Understand what’s happening in your brain and body after birth, and learn practical tools to reduce stress, feel grounded, and strengthen your bond with your baby.
No pressure, no preaching — just practical, down-to-earth support to help you feel more like yourself again.
Every family’s needs are different, so we offer a range of options to support you through pregnancy, early parenthood, and beyond.
pregnancy support
postnatal support
Each step offers something slightly different — but they all share one goal:
To help you feel calm, connected, and confident in your journey through parenthood.
1:1 coaching
Personalised, evidence-based coaching to help you manage stress, set healthy habits, and build confidence as you approach life with your baby.
1:1 coaching
Tailored support to help you regulate stress, restore balance, and find confidence and connection in everyday family life.

support that sees the whole parent
I’m here for all parents, from pregnancy through the transition to parenthood — not just the practical side, but the messy, emotional, and confusing parts that no one warns you about. I can help you:
Understand the why behind the overwhelm.
Build practical strategies for resilience, calm, and connection.
Strengthen relationships — with yourself, your baby, and your partner.
Reconnect with your confidence and instincts
Create support systems that feel sustainable, not exhausting
No question is too small, and no feeling is too insignificant. If you’re worried, struggling, or just need a safe space to talk, I’m here to listen and support you.


With years of professional experience supporting families, I offer gentle, science-backed guidance that you can trust.
As a UKIHCA-registered Health Coach and parental brain educator, I combine psychology, neuroscience, and trauma-informed coaching to help you understand what’s happening beneath the surface — so you can feel calmer, more confident, and better connected in daily family life.
My approach is always caring, respectful, and judgment-free — a space where you can explore what you’re feeling and find strategies that truly work for you.
why my approach is different
informed by science. grounded in compassion. trusted by parents.
8,000+ parents supported | UKIHCA-registered Health Coach | 9 years’ professional experience | Award-winning antenatal education provider
“Iona’s session opened my eyes to the true impact of sleep training; I came away thinking differently about our choices, and my husband and I decided to approach sleep in a way that felt better for our family. The science around baby brain development really made me see how important my own wellbeing is. Invaluable information for every parent.”
Workshop attendee
"Before working with Iona I was definitely stuck in a rut. Looking after myself had fallen to the bottom of my to do list. I was feeling stressed, anxious and low in mood. She has enabled me to identify my priorities (and barriers) and take clear manageable steps to achieve them. It has benefitted my whole family and decreased my mental load."
Charlotte - coaching client
a calm, supportive space to start your journey
If you’re feeling overwhelmed, unsure, or just want to talk things through, the Resilient Parent Clarity Call is a free, 45-minute session to pause, reflect, and find perspective.
Together, we’ll explore what’s feeling hardest right now, uncover what’s keeping you stuck, and find one small next step toward feeling calmer, more confident, and more like yourself again.
It’s supportive, confidential, and completely pressure-free — a simple way to cut through the overwhelm and feel steadier as you navigate pregnancy or early parenthood.
coaching credentials






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based in the UK, supporting parents worldwide