hi, I'm Iona

I’m a trauma-informed parental brain educator and UKIHCA-registered health coach with a background in psychology and antenatal education. For eight years, my team and I ran award-winning antenatal classes supporting over 8,000 parents. Over time, I saw how much parents need continued emotional and practical support after their baby arrives.

My mission is to help parents navigate the early years of parenthood with realistic expectations, self-compassion, and confidence. I specialise in coaching and support that address the complex mental, emotional, and physical transitions new parents face. Beyond helping parents understand their brain’s incredible transformation, I guide them to lean into their

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new strengths, overcome anxiety and overwhelm, and prioritise their own wellbeing—knowing this is crucial for their baby’s healthy development.

While I’m not a parent myself, my professional training and extensive experience working alongside families equip me to provide empathetic, evidence-based guidance that truly supports and empowers parents.

my credentials and qualifications

Registered Health Coach with the United Kingdom and International Health Coaches Association (UKIHCA)
Level 5 Diploma in Health and Wellness Coaching, The Health Coaches Academy
BSc (Hons) Psychology, University of Plymouth
The Parental Brain for Professionals, Newborn Parents
Trauma-Informed Certificate for Coaches, The Centre for Healing
Neuro Coaching Method, Robert Notter Coaching
Addressing Trauma, Adverse Childhood Events and Dysregulation in Chronic Illness, The Chrysalis Effect
Adult and paediatric first aid instructor
Founder of New Life Classes, a multi-award-winning antenatal education programme supporting over 8,000 parents

awards and recognition

Best Antenatal Class Provider, South West UK (2023, 2024) - LuxLife Parent and Baby Awards
Best Midwife-Led Antenatal Class Provider, UK (2021, 2022) - LuxLife Parent and Baby Awards
Finalist: Health and Beauty Entrepreneur of the Year (2019) - Great British Entrepreneur Awards

Ready to take your first step towards calm and confidence in parenthood?

book my resilient parent clarity call

If you’re a parent looking for support navigating early parenthood, the best way to get started is with a free resilient parent clarity call. This 60-minute session is designed to explore your current challenges, goals, and see if coaching is the right fit for you.